The Last Jedi is a Messy Masterpiece
Temecula has kept a sparkling appearance in the last decade and a half, remaining the green patch of fertile land amid a sea of dry and spaced-out cities.
Aside from signs, you can pinpoint the moment you enter and the moment you leave, as the green embraces you or gets left behind.
But with the beauty and grace that Temecula has, residents and tourists alike can almost grab ahold of the lackluster amusements and the less-than-humble nature of the many other residents here.
Let’s be a bit honest; what does Temecula have to offer in terms of tourist attractions?
Sure, there are the vineyards and wineries, the occasional festivals, Old Town, and the constantly-evolving Promenade Mall, but how long do these places keep visitors interested? And just how well do they satisfy individuals looking to get the most bang for their buck on vacation?
Honestly, Temecula hasn’t been a great tourist site. It has grown every year with more and more plans to expand, but expansion is not synonymous with excellence.
The city still seems more like a place to start families and businesses than a place to visit for a great time. While it is a safe city, there isn’t much to be said about its level of excitement.
From an insider perspective, Temecula doesn’t exactly match up to some of the larger cities, such as San Diego and Riverside. It can make that level of comparison given its rapid growth over the years, but it seems that much of Temecula lacks what makes the other cities so popular.
I know that comparing Temecula to such large areas is a bit of a stretch, but a city should always aim to be a lot greater than it is without adopting the pride that usually comes with it. Of course, a bit of pride is desirable, but let’s not let it get to our heads.
Temecula could also use a bit of an attitude adjustment.
Though small, Temecula has a heavy atmosphere, as if everyone is locked in some sort of unspoken competition with each other. Conversation is laden down with remarks of superiority and heavy expectations of keeping up appearances. People are cautious of their actions and interactions, much to the point where they almost adopt an air of dryness to themselves.
When all of these things are weighed, visitors have developed certain opinions and perceptions of this place that are not always positive.
Non-residents usually have one of three reasons for coming here.
One would be to settle down and start a family, since Temecula has the feeling of being away from it all.
The second reason coincides with that, as many people come here to visit residents who are their friends, family and business associates.
The last reason, unfortunately, is to pass through unexpectedly.
Tourism should be one of the primary focuses in a growing city like this. And, from what travels along the grapevine, it is.
Obvious examples of the city’s attempt to be an up and coming tourist local are the inclusion of trolley-like buses and a plethora of new events in Wine Country and Old Town.
However, this focus on tourism just isn’t as evident as it could be sometimes.
My suggestion? Let’s get a bit more creative and wide-spread with our events and spread them across the city. Let’s ditch the holier-than-thou front we all have and get a bit more personable. Tourists really aren’t something to grumble about, and even the tackiest group can bring a bit of a brightening feel to Temecula.
For all the sun we have, do we have to treat every day like it’s overcast?
Temecula may be on the map, but let’s make it more than an occasional radar blip. Shall we?