All about IT
Ever since 2008’s “Iron Man”, Marvel Entertainment has had shocking critical and financial success in building a universe out of the smaller superhero properties it kept the rights to.
In the last four years, superheroes that the company was unable to sell off in the early 2000s, characters like Thor, Captain America, and, of course, the now legendary Mr. Stark, have come to the screen to form what may prove to be the predominant film saga of the early 2010s.
However, it was not long after the company’s biggest film, “The Avengers”, that the studio announced the green-light of what may be their riskiest, and most intriguing, adventure yet: “The Guardians of the Galaxy”.
What makes “Guardians”, whose trailer finally premiered on Jimmy Kimmel last night (perhaps in a bid to draw attention away from all the hype surrounding Jimmy Fallon), so intriguing is the mystery around the project.
The Guardians themselves, at least in their current incarnation, are relatively young. They draw their history back to 1969.
The superhero team as it exists in comics today is as new as Robert Downey Jr.’s sobriety, and has received far less media attention.
When the project was first announced, many were confused. Even those in the fan community knew little about the supposed superhero team.
But, finally, after years of speculation, the public finally got it’s glimpse of the film, when the trailer, as is so often the case, went viral online.
The trailer begins with Chris Pratt getting caught in the middle of an Indiana Jones-esque treasure hunt. He introduces himself to the viewing audience as “Star Lord” upon getting arrested. And, in what is the trailer’s first bit of self-aware irony, the arresting official (Djimon Hounsou) is every bit as confused as the audience.
Star Lord is then sent to some sort of space prison where a member of Nova Corps, played by John C. Reilly (in the second bit of irony) introduces him and the rest of the team to the viewers.
The team includes Groot, a giant tree voiced by Vin Diesel; Gomorra, a green female played by “Avatar’s” Zoe Saldana; a vengeful alien named Drax the Destroyer, and, of course, Rocket Raccoon, who is exactly what he sounds like.
What quickly follows is a series of glimpses at the film’s action scenes and impressive special effects (not to mention a cameo of Benicio del Toro as “The Collector”), all played to the tune of David Hasselhoff song. That would the third bit of irony.
What is most surprising about the film is that, for the most part, it seems like a more comedic take on “Star Wars” than a superhero film. However, if there is one thing that the trailer seems to imply it’s that the folks at Marvel are aware of this.
The general attitude surrounding the film is that, of course, the general audience has no reason to know or care who “Star Lord” is, but they probably will anyway.
Much like with Iron Man, it seems the studio is hoping to build a success with audience curiosity and interest in the characters, which is a fairly noble intention.
One thing is for certain: the trailer is the culmination of over a year’s worth of secretive marketing which is finally coming to the surface, and it’s fair to assume that, before long, the promotion for this film will be kicked into overdrive. This means audiences can expect to see much more of this film as the year goes on.
The film itself premiers August 1, and the trailer is available online.